Your reason for being is the products you sell. The recipe is the very definition of the product – invented in R&D, scaled up in engineering and produced in manufacturing. So how do we help you develop something new, and do it properly?
It’s simple: Keep everyone talking
Pain Point:Are disconnects between your scientists, engineers and operations creating rework that slow down your speed to market?
Arriving at a universal recipe
Zinata believes that the common recipe must define the product specification, the manufacturing steps to make it and the raw materials used. The recipe eliminates complexity by providing one language, one way of thinking, a golden thread from concept to launch. Every participant gains an understanding of each other’s processes and pain points, and soon they collectively “get” it.
We call this Enterprise Recipe Management (ERM)
With the recipe as the common thread across silos, all players suddenly want to work together, break free of their silos’ limitations. This simplifies and speeds the many processes involved in bringing new products to market faster and more reliably.
Pain Point:Is the competition beating you to market? Or are you winning the first market only to lose the second and third?
A disciplined process to launch
Once you have a great product idea, you need to ensure it moves efficiently through a disciplined “stage gate” process. The Zinata product lifecycle management accelerator process can quickly tighten up your multi-functional process and ensure the right decisions are made by the right people at the right time to keep the product moving toward a successful launch…. and keep you steps ahead of your competition.
Pain Point:Are you drowning in your own success with a proliferation of skus that confuse consumers at the shelf?
A rational de-skuification
Portfolio management is key. Analyze each sku from a profitability and market segmentation standpoint. Then figure out where to invest your precious sales and marketing resources. It is amazing the clarity a solid sku rationalization process can bring. Instead of time spent arguing which skus to kill and which to cure – the data speaks loudest, decisions are made, and profitability per sku takes off.